What does a perfect pitch look like?
Official guide for founders on iim.business
A professional pitch is more than just a description of an idea. It is your chance to convince investors, partners and strategic supporters of your project.
On iim.business you present your project in a structured and secure way – with clear information for the public and detailed data exclusively for verified investors.
This guide shows you step by step how to fill out each section of your pitch form optimally.
Title
The name of your project or startup
The title is the first thing investors see. It should be short, professional and easy to understand.
Recommendations:
- Maximum 3–6 words
- Clear reference to the idea
- No complicated terms
- Memorable and professional
Examples:
A good title immediately creates interest and trust.
Short description
Publicly visible – your idea in a few clear sentences
The short description is publicly visible and decides whether investors click on your pitch. It should be clear, precise and convincing.
Answer these questions:
- What is your product or service?
- What problem do you solve?
- Who is your target audience?
- What makes your solution special?
Example:
Full description
Only visible to verified investors after NDA
Here you present all the important details about your project. This section is crucial for investment decisions.
Describe:
- Business model
- Market and target audience
- Competition
- Project progress
- Team
- Financial planning
- Strategy and growth
Recommended structure:
The clearer and more structured this section is, the higher your credibility.
Industry
Choose the right category
The right industry helps investors find your project faster.
Industry examples:
- Technology
- FinTech
- HealthTech
- FoodTech
- E-Commerce
- SaaS
- Real Estate
- Education
- Logistics
- Energy
Choosing the correct industry improves your visibility on the platform.
Country
Where is your project or market?
Investors want to know in which country your project is active or about to launch.
Examples:
- Switzerland
- Germany
- North Macedonia
- Europe
- International
This point is important for legal, economic and strategic decisions.
Team size
How many people work on the project?
Team size shows how far your project has progressed.
Examples:
- 1 person
- 2–5 people
- 6–10 people
- 10+ people
A team signals stability and professionalism.
Funding goal
How much capital do you need?
Be transparent and realistic.
Answer:
- How much money do you need?
- What will the money be used for?
- What goals do you want to achieve?
Example – use of funds:
Clear numbers increase investor trust.
Website
Your online presence
If available, provide your website. A professional website significantly strengthens your credibility.
If you do not have a website yet, that is no problem – a pitch can also be successful without one.
Visibility
Who should see your pitch?
You can decide how visible your pitch is.
- Public – visible to all users
- Investors only – only visible to verified investors
This feature increases security and control over your information.
Pitch type
Standard or Premium
Standard pitch: active for 7 days, free, ideal to test. Premium pitch: active for 30 days, highlighted on the platform, higher visibility, more attention from investors.
A premium pitch significantly increases the chances of contacts and investments.
Media
Optional but recommended
A professional pitch with media is significantly more convincing.
You can add:
- Cover image
- Pitch video
- Product images
- Screenshots
- Prototypes
Visual content increases attention and trust.
Checklist: your pitch is ready when
- You have a clear title
- Your short description is understandable
- Your full description is structured
- Your industry is correctly chosen
- Your funding goal is realistic
- Your information is complete
- Your pitch looks professional
Our tip from iim.business
A successful pitch is:
Investors are not looking for perfect ideas – they are looking for projects with potential and committed founders.
The better your pitch is prepared, the higher your chances of: